Roughly a fifth of your B2B contact base goes bad every year — wrong titles, dead inboxes, duplicate ghosts. Nobody notices until a campaign underperforms or an auditor asks a question you can't answer. We diagnose the rot and remove it, permanently.
Drag the divider to see exactly what our six-stage process does to a typical CRM export — no theory, just the actual before-and-after.
A database riddled with dead emails, duplicate accounts and half-filled fields doesn't just sit there — it actively costs you. It skews your reporting, torches your sender reputation, and sends reps chasing contacts who left the company two years ago.
We run a structured, six-stage hygiene programme across databases of any size — five thousand records or five million — that restores accuracy, strips out duplication, and locks every field into a consistent standard your whole revenue team can trust.
Bad data doesn't announce itself — it accumulates silently until a campaign fails or a compliance review flags it. Our scan catches every category before that happens. Tap a card for detail.
Fuzzy and exact-match logic reconciles near-duplicate contacts, leads and accounts created by naming quirks and multi-source imports.
Typical fix: 1,800–6,000 merges per 100K records, applying your field-level merge priority.
Syntax checks, domain verification and live deliverability testing catch inboxes that will never receive your message.
Highest severity: sustained bounces above 3% trigger inbox-provider penalties.
Job-change detection and role verification against live sources flag people who no longer hold the position you're targeting.
Checked against live professional-network signals, not a static snapshot.
Missing-field detection paired with enrichment recommendations closes the gaps that make personalisation impossible.
Lowest severity alone, but compounds fast when paired with E01 duplicates.
Phone numbers, addresses and naming conventions are normalised to a single standard across every object in your CRM.
Normalised to E.164 phone format and your CRM's picklist values.
Opt-out status, suppression alignment and lawful-basis review catch the errors that turn into regulatory exposure.
Cross-checked against GDPR, CCPA and CAN-SPAM suppression obligations.
AI-driven rules sweep every record for the six fault types simultaneously, scoring confidence and flagging anything ambiguous for a second look.
Every record the machine flags as uncertain is reviewed by a person before it's merged, corrected or removed — nothing gets marked clean by default.
These aren't hypothetical risks. They're losses already happening inside a CRM that hasn't been systematically cleansed.
From a single emergency clean to a permanently embedded hygiene programme — matched to your budget and how fast your data actually decays. Tap a card to select it.
A complete audit and cleanse of your entire CRM in one fixed-scope project — deduplication, validation, standardisation and compliance review included.
A recurring cleansing cycle that catches job changes, invalidations and drift every quarter, before small decay becomes a pipeline problem.
A managed service monitoring your CRM in real time — validating new records as they land and flagging decay as it happens.
A targeted pass on one segment ahead of a major send or launch, so the list you're about to use is clean before the first message goes out.
Under GDPR, CCPA and CAN-SPAM, holding accurate, consent-verified contact data isn't optional. Our process is built to satisfy both the performance and the regulatory side of data quality.
Deletion and opt-out requests are applied across duplicates and merged records alike, not just the original entry.
We review and record the lawful basis behind every category of contact — before a regulator asks for it.
Suppression lists stay current and synchronised so California residents' data rights are honoured across every platform.
Unsubscribe records are validated and applied consistently to every outbound campaign, on every channel.
Every cleansing action is logged with a timestamp — the record your legal and compliance teams need on request.
Your CRM data moves through an information-security framework with enterprise controls throughout.
A repeatable pipeline that produces the same result regardless of database size, CRM platform, or how far the data has already drifted.
We ingest a full export and run a health audit, scoring every field and producing a prioritised remediation report.
Exact and fuzzy matching across contacts, leads and accounts merges near-duplicates using your preferred field logic.
Emails, phone numbers and domains are checked in real time against live verification APIs — invalid records get quarantined.
Every field — phone formats, job titles, country names, address structure — is normalised to your CRM's schema.
Opt-outs, suppression lists and lawful-basis records are cross-checked against GDPR, CCPA and CAN-SPAM obligations.
The cleansed database is formatted to your CRM's schema and reimported with a full audit trail — trusted, compliant, ready.
A free audit shows you exactly where the decay is — no commitment required.