Variables:

Your name: aaa
Your company: bbbb
What you’re offering to get them to sign up: cccc
Title or Name of what you’re offering: dddd
Big payoff / gain you want to have / GET (verb): eeee
Big obstacle / barrier / negative circumstance / pain you want to avoid: ffff
Very Cool “how to” or “reveal” you’ll share with them in what you’re offering: gggg
Why are you giving this away for free or S&H?: hhhh
Day or Date this special offer ends?: iiii

Option #1: Physical Product Offer

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WHO Are You
============

Hi, I’m aaa, founder of bbbb.

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WHAT Have You Got
============

I’ve got a free cccc for you called “dddd” that’s going to help you specifically with eeee.

============
WHY do they need it? (Choose one option or the other)
============

Option #1: So if you’ve been struggling with ffff, then you need this cccc because, among other things, it reveals gggg, so you can eeee.

Option #2: So if you want to eeee, then you need this cccc because, among other things, it reveals gggg so you don’t have to deal with ffff.

============
HOW do they get it?
============

Just fill out the form on the side of this page. Let me know your shipping address, and I’ll send your free cccc out right away.

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What’s the Catch?
============

There’s no catch. I’m doing this because hhhh.

All I need for you to do is to help with shipping and handling charges.

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URGENCY: Why should they order right now? (Choose one)
============

Option #1: I only have a very limited number of copies of “dddd” available, so don’t get left behind.

Option #2: This free cccc offer ends at midnight on iiii. Don’t wait.

Option #3: This free cccc offer is part of a marketing test, so when it’s over, “dddd” will no longer be available with this free offer.

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GUARANTEE: Reverse the Risk in ordering the product
============

If you don’t love it, I’ll refund your money, AND you can keep the free cccc.

============
RECAP: Remind them what they are getting and why.
============

So just to recap, you’re getting this free cccc, “dddd” that will help you with eeeewithout ffff (including gggg).

Just fill out the form on the side of this page. 

Let me know your shipping address, and I’ll send it out right away.

Option #2: Digital Product Offer

============
WHO Are You
============

Hi, I’m aaa, founder of bbbb.

============
WHAT Have You Got
============

I’ve got a free cccc for you called “dddd” that’s going to help you specifically with eeee.

============
WHY do they need it? (Choose one option or the other)
============

Option #1: If you’ve been struggling with ffff, then you need this cccc because, among other things, it reveals gggg, so you can eeee.

Option #2: If you want to eeee, then you need this cccc because, among other things, it reveals gggg so you don’t have to deal with ffff.

============
HOW do they get it?
============

Just fill out the form on the side of this page. Let me know your email address, and I’ll send “dddd” out to you instantly via email.

============
What’s the Catch?
============

There’s no catch. I’m doing this because hhhh.

All I need for you to do is put in your email address, and I’ll send it out instantly.

============
URGENCY: Why should they order right now? (Choose one)
============

Option #1: This offer ends at midnight on iiii. Don’t wait!

Option #2: This offer is part of a marketing test, so when it’s over, this cccc will no longer be available with this free offer.

============
GUARANTEE: Reverse the Risk in ordering the product
============

Even if you don’t love it right now, you can still keep your access to the cccc and get value from it in the future.

============
RECAP: Remind them what they are getting and why.
============

So just to recap, you’re getting this free cccc – “dddd” – that will help you with eeeewithout ffff (including gggg).

Just fill out the form on the side of this page. Let me know your email address, and I’ll send it out instantly.