Variables Entered

Name of the person: Richard Branson
Target audience: business owner
Title of the product, etc.: stock broking service
Type of thing selling: investment advice

Universal First Question:
What is your name and where are you from?

BASIC Testimonial:

Question #1:
Did you enjoy the investment advice?

Question #2:
In a sentence or two, what would you say to another business owner about stock broking service and what it’s done for you?

Question #3:
What has your single greatest take away been from the investment advice?

Question #4:
Is there anything we could improve about stock broking service?

Question #5:
What would you say to someone who is on the fence about getting started with Richard Branson and stock broking service?

Question #6:
Thanks for your input! Do we have permission to use your comments as a testimonial for stock broking service and Richard Branson in our future marketing efforts?

RESULTS Testimonial:

Question #1:
What was your problem before you bought stock broking service?

Question #2:
What results do you get / have you gotten from our investment advice?

Question #3:
What kept you from buying the investment advice sooner?

Question #4:
What exactly did you like most about stock broking service and / or Richard Branson?

Question #5:
Why would you recommend this investment advice to another business owner who might be on the fence?

Question #6:
Do you have any other benefits you want to mention about Richard Branson and stock broking service, or anything else you want to add?

OPTIONAL Questions:

What, specifically, was your favorite part of stock broking service, and why?
What was your main concern that would have prevented you from buying this investment adviceand what put your fears to rest?
If you were to recommend stock broking service or Richard Branson to your best friend, what would you say?
What made you choose Richard Branson’s investment advice over anything else you could have done?
If someone called you and said “Why should I do business with Richard Branson?” or “Why should I buy the stock broking service investment advice?” — what would you tell them?
Is there anything you’d like to add about stock broking service, Richard Branson, or anything else?
What are three benefits you’ve experienced as a result of the stock broking service investment advice?
Would you recommend this investment advice? If so, why?
What was life like before you started with stock broking service / Richard Branson
What is life like now that you’ve been through the investment advice?
What surprised you the most or made you the most happy about the investment advice?